Social marketing: current issues and future challenges

Conference proceeding

Sharyn Rundle-Thiele, Krzystof Kubacki, Cheryl Leo, Denni Arli, Julia Carins, Timo Dietrich, Janet Palmer and Natalia Szablewska

Contemporary issues in social marketing, pp.216-237

2012 International Social Marketing Conference (ISM 2012) (Brisbane, Qld., 28/06/2013 - 29/06/2012)

2013

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Title: Social marketing: current issues and future challenges
Creators: Sharyn Rundle-Thiele
Krzystof Kubacki
Cheryl Leo
Denni Arli
Julia Carins (Author)
Timo Dietrich
Janet Palmer
Natalia Szablewska - Southern Cross University
Contributors: Krzysztof Kubacki (Editor of compilation)
Sharyn Rundle-Thiele (Editor of compilation)
Publication Details: Contemporary issues in social marketing, pp.216-237
Conference: 2012 International Social Marketing Conference (ISM 2012) (Brisbane, Qld., 28/06/2013 - 29/06/2012)
Publisher: Cambridge Scholars Publishing; Newcastle upon Tyne, UK
Identifiers: 1381; 991012821510802368
Academic Unit: School of Law and Justice; Faculty of Business, Law and Arts
Resource Type: Conference proceeding