The structure and effectiveness of a profit segmentation method designed to enhance a business’ understanding of the profit impact of strategic plans is investigated in this study. It is argued that a profit-centric segmentation-orientation is more effective in aligning organization resources for profit optimization than a simplistic fixation on market share, as it provides insight and direct correlation with two critical dimensions of organizational performance; the complex relationship between sales revenue and profitability and the architecture of market share and corporate profitability. Results from research that examined outcomes from the broad based adoption of this method by a large industrial corporation support these arguments.
Conference proceeding
Refocusing corporate strategy: creating a profit orientation
People first : serving our stakeholders ; proceedings of the 18th Annual Conference of the Australian and New Zealand Academy of Management (ANZAM)
Australian and New Zealand Academy of Management (ANZAM): People First : Serving our Stakeholders (Dunedin, New Zealand, 08/12/2004 - 11/12/2004)
2005
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Abstract
Details
- Title
- Refocusing corporate strategy: creating a profit orientation
- Creators
- Alan Preston - Southern Cross UniversityStephen J Kelly - Southern Cross University, School of Business
- Publication Details
- People first : serving our stakeholders ; proceedings of the 18th Annual Conference of the Australian and New Zealand Academy of Management (ANZAM)
- Conference
- Australian and New Zealand Academy of Management (ANZAM): People First : Serving our Stakeholders (Dunedin, New Zealand, 08/12/2004 - 11/12/2004)
- Publisher
- University of Otago; Dunedin, NZ
- Identifiers
- 1032; 991012820557302368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference proceeding