Re-branding tourism: a process view of regional destination branding

Conference proceeding

Open access

Peer reviewed

Fiona Wheeler, Betty Weiler and Warwick Frost

CAUTHE 2009: See Change: Tourism & Hospitality in a Dynamic World

CAUTHE 2009: See Change: Tourism & Hospitality in a Dynamic World (Perth, WA, 10-13 February)

2009

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Title: Re-branding tourism: a process view of regional destination branding
Creators: Fiona Wheeler - Monash University
Betty Weiler - Monash University
Warwick Frost - Monash University
Publication Details: CAUTHE 2009: See Change: Tourism & Hospitality in a Dynamic World
Conference: CAUTHE 2009: See Change: Tourism & Hospitality in a Dynamic World (Perth, WA, 10-13 February)
Publisher: Curtin University of Technology
Identifiers: 3968; 991012822183902368
Academic Unit: Management; Faculty of Business, Law and Arts; School of Business and Tourism
Resource Type: Conference proceeding