- Title
- Marketing tourist destinations to media savvy consumers: an alternative model
- Creators
- Janet Hanlan - Southern Cross UniversityStephen J Kelly - Southern Cross University
- Publication Details
- To the city and beyond: proceedings of the Council for Australian University Tourism and Hospitality Education (CAUTHE) conference
- Conference
- To the city and beyond: proceedings of the Council for Australian University Tourism and Hospitality Education (CAUTHE) conference (Melbourne, Vic., 6-9 February)
- Publisher
- School of Hospitality and Management, Victoria University; Melbourne, Vic.
- Identifiers
- 1026; 991012821313502368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference proceeding
Conference proceeding
Marketing tourist destinations to media savvy consumers: an alternative model
To the city and beyond: proceedings of the Council for Australian University Tourism and Hospitality Education (CAUTHE) conference
To the city and beyond: proceedings of the Council for Australian University Tourism and Hospitality Education (CAUTHE) conference (Melbourne, Vic., 6-9 February)
2006
Metrics
22 Record Views