- Title
- Identifying successful e-branding strategies in Thailand
- Creators
- Sunti Chirawatthanangkoon - Southern Cross UniversityStephen J Kelly - Southern Cross University
- Publication Details
- Proceedings of the 2nd International Conference of the Asian Academy of Applied Business (AAAB)
- Conference
- Proceedings of the 2nd International Conference of the Asian Academy of Applied Business (AAAB) (Padang, Indonesia, 28-30 July)
- Comment
Best Paper Award
- Publisher
- Asian Academy of Applied Business; Indonesia
- Identifiers
- 1027; 991012820876902368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference proceeding
Conference proceeding
Identifying successful e-branding strategies in Thailand
Proceedings of the 2nd International Conference of the Asian Academy of Applied Business (AAAB)
Proceedings of the 2nd International Conference of the Asian Academy of Applied Business (AAAB) (Padang, Indonesia, 28-30 July)
2005
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