- Title
- Developing a relationship orientation
- Creators
- Stephen J Kelly - Southern Cross University
- Publication Details
- Proceedings of the tenth biennial World Marketing Congress : global marketing issues at the turn of the millennium
- Conference
- Proceedings of the tenth biennial World Marketing Congress : global marketing issues at the turn of the millennium (Cardiff, Wales, 28 June - 1 July)
- Publisher
- Academy of Marketing Science; Cardiff, Wales
- Identifiers
- 1040; 991012820881502368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference proceeding
Conference proceeding
Developing a relationship orientation
Proceedings of the tenth biennial World Marketing Congress : global marketing issues at the turn of the millennium
Proceedings of the tenth biennial World Marketing Congress : global marketing issues at the turn of the millennium (Cardiff, Wales, 28 June - 1 July)
2001
Metrics
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