Conference proceeding
Bridging the Last Mile from IT Routinization to IT Infusion: A Viewpoint of IT Identity
ICIS 2025 Proceedings, pp.1-17
International Conference on Information Systems (ICIS), 46th (Tennessee, USA, 14/12/2025–17/12/2025)
12/2025
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Abstract
After successfully implementing IT portfolios and reaching IT routinization, service organizations are encountering bottlenecks in fostering employees' initiatives to achieve IT infusion, impeding the full potential of IT portfolios. To elucidate transformative pathways from IT routinization to IT infusion, we apply a mixed-method design in hospitality organizations, including interviews for exploration (Phase 1), quantitative surveys for explanation (Phase 2), and followed-up interviews for corroboration (Phase 3). Our findings indicate the mediating role of IT identity in transforming IT routinization into IT infusion, ultimately increasing employees' service performance and IT-driven productivity. In addition, to facilitate IT identity, our findings reveal the positive moderating role of digital culture and positive reinterpretation. This study advances current research by providing a holistic framework from IT routinization to IT infusion via IT identity. Practically, we offer actionable strategies for executives, managers, and employees to fully realize the potential of IT portfolios.
Details
- Title
- Bridging the Last Mile from IT Routinization to IT Infusion: A Viewpoint of IT Identity
- Creators
- Xiaojiang Zheng - BI Norwegian Business SchoolShixuan Fu - University of Science and Technology (Beijing)Yu (Jack) Qin - Southern Cross University
- Publication Details
- ICIS 2025 Proceedings, pp.1-17
- Conference
- International Conference on Information Systems (ICIS), 46th (Tennessee, USA, 14/12/2025–17/12/2025)
- Publisher
- AIS
- Identifiers
- 991013320228702368
- Academic Unit
- SCU Ventures; The Hotel School
- Language
- English
- Resource Type
- Conference proceeding