Conference proceeding
Attitudes Towards Trust and Its Influence on the Acceptance of Mobile Apps: Key Insights from End Users and Experts
Proceedings for Education, Humanities and Social Sciences-Rome 2022, pp.36-45
The 2022 WEI International Academic Conference (Rome, Italy, 22/11/2022 - 24/11/2022)
11/2022
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Abstract
Trust has been theorised and researched across a broad scope of disciplines. Given the conceptual scope of trust, various perceptions have been advanced within the Information Systems (IS), and trust literature. This study adopts three well documented trust conceptualisations; cognitive, affective (emotional) and behavioural. Forming part of a wider research project employing a mixed methods design, this study presents the qualitative findings. Focus groups were conducted to better understand participant attitudes towards trust within a mobile services environment. The focus groups revealed important insights. Cognitive, affective, and behavioural trust were accurately defined within the scope of trust concepts. Furthermore, participants viewed the associated elements, as valid descriptions of the multidimensional concept. Notably, privacy and security were considered the dominant cognitive and affective trust characteristics, respectively. However, a divergent view of behavioural trust was evident. Noting the concerns from a user perspective, was the potential for monetisation of app permissions. It is not surprising, that many participants viewed transparency and honesty as highly important. In contrast IT and app experts, familiar with both app usage and development, expressed unanimously that risk taking was considered the more critical trust behaviour. Throughout the discussions it was apparent participants were regular users of LBS mobile apps. However, comments associated with key trust aspects of privacy, security, transparency and honesty, showed several participants either stopped using a particular app or turned off certain features. These actions suggest addressing concerns of personal data collection and location tracking, may broaden mobile app acceptance. Despite the limitations of generalisability in qualitative studies, future phases of the broader research project will conduct a range of quantitative analyses. In particular, examining the causal relationships between the multidimensional trust concept, thus further advancing trust attitudes towards mobile app acceptance.
Details
- Title
- Attitudes Towards Trust and Its Influence on the Acceptance of Mobile Apps: Key Insights from End Users and Experts
- Creators
- Michael J. Bryant - Southern Cross UniversitySimon J Wilde - Southern Cross UniversityGolam Sorwar - Southern Cross UniversityVinh Bui - Southern Cross University
- Publication Details
- Proceedings for Education, Humanities and Social Sciences-Rome 2022, pp.36-45
- Conference
- The 2022 WEI International Academic Conference (Rome, Italy, 22/11/2022 - 24/11/2022)
- Publisher
- The West East Institute
- Identifiers
- 991013082413802368
- Academic Unit
- Faculty of Business, Law and Arts; Management; Faculty of Science and Engineering; Information Technology
- Language
- English
- Resource Type
- Conference proceeding