- Title
- What else should we know about relationship marketing? a social exchange theory perspective
- Creators
- Simon J Pervan - Southern Cross University
- Conference
- Relationship Marketing in the New Millennium: Theory, Method and Tools: Fifth Research Conference on Relationship Marketing (Atlanta, Georgia, USA, 12-15 October)
- Identifiers
- 1213; 991012821147402368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference presentation
Conference presentation
What else should we know about relationship marketing? a social exchange theory perspective
Relationship Marketing in the New Millennium: Theory, Method and Tools: Fifth Research Conference on Relationship Marketing (Atlanta, Georgia, USA, 12-15 October)
2000
Metrics
47 Record Views