- Title
- Using content analysis to evaluate changes in topics of a marketing practitioner publication
- Creators
- C HeringtonP VitartasR Hay
- Conference
- Australia and New Zealand Marketing Academy Conference (Dunedin, NZ, 29 November - 3 December)
- Identifiers
- 1337; 991012821898402368
- Academic Unit
- Faculty of Business, Law and Arts; School of Business and Tourism
- Resource Type
- Conference presentation
Conference presentation
Using content analysis to evaluate changes in topics of a marketing practitioner publication
Australia and New Zealand Marketing Academy Conference (Dunedin, NZ, 29 November - 3 December)
1998
Metrics
34 Record Views