- Title
- Understanding the social good : avoiding wrath
- Creators
- Natalia Szablewska - Southern Cross UniversityK Kubacki
- Conference
- 2013 World Marketing Congress Special Session on Looking Forward, Looking Back : The 7 Sins of Social Marketing (Monash University, Melbourne, Vic., 17-20 July)
- Identifiers
- 1506; 991012821482302368
- Academic Unit
- School of Law and Justice; Faculty of Business, Law and Arts
- Resource Type
- Conference presentation
Conference presentation
Understanding the social good : avoiding wrath
2013 World Marketing Congress Special Session on Looking Forward, Looking Back : The 7 Sins of Social Marketing (Monash University, Melbourne, Vic., 17-20 July)
2013
Metrics
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