- Title
- The role of values in cause-related marketing: a Thai pharmaceutical industry study; contributions, controversies and continuing challenges in the worlds of consumer protection and competition
- Creators
- Apichai Apirattanapimolchai - Southern Cross UniversityPeter Vitartas - Southern Cross University
- Conference
- Marketing and Public Policy Conference (Washington, DC., 28-30 May)
- Identifiers
- 1328; 991012820352102368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference presentation
Conference presentation
The role of values in cause-related marketing: a Thai pharmaceutical industry study; contributions, controversies and continuing challenges in the worlds of consumer protection and competition
Marketing and Public Policy Conference (Washington, DC., 28-30 May)
2009
Metrics
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