- Title
- The influence of children in the family purchase decision process: a cross-cultural comparison
- Creators
- Simon J Pervan - Southern Cross UniversityChristina CK Lee - University of Auckland
- Conference
- Eighth Biennial World Marketing Congress (Kuala Lumpur, Malaysia, 23-27 June)
- Identifiers
- 1211; 991012820981002368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference presentation
Conference presentation
The influence of children in the family purchase decision process: a cross-cultural comparison
Eighth Biennial World Marketing Congress (Kuala Lumpur, Malaysia, 23-27 June)
1997
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