The influence of children in the family decision-making process: a cross-cultural perspective

Conference presentation

Simon J Pervan and Christina CK Lee

Seventh Biennial World Marketing Congress (Melbourne, Vic., 6-10 July)

1995

Metrics

16 Record Views

Behavioral Economics

Business

Family, Life Course, and Society

International Business

Marketing

Title: The influence of children in the family decision-making process: a cross-cultural perspective
Creators: Simon J Pervan - Southern Cross University
Christina CK Lee - University of Auckland
Conference: Seventh Biennial World Marketing Congress (Melbourne, Vic., 6-10 July)
Identifiers: 1209; 991012820529302368
Academic Unit: Faculty of Business, Law and Arts; School of Business and Tourism
Resource Type: Conference presentation