The effect of brand name on the antidepressant prescription habits of psychiatrists and general practitioners

Conference presentation

Steven P Ward, Aron O'Cass, Anthony Pecotich and Craig C Julian

9th International Conference on Marketing and Development (Thessaloniki, Greece, 8-11 June)

2005

Metrics

21 Record Views

Business

International Business

Marketing

Pharmacoeconomics and Pharmaceutical Economics

Pharmacy Administration, Policy and Regulation

Title: The effect of brand name on the antidepressant prescription habits of psychiatrists and general practitioners
Creators: Steven P Ward - Murdoch University
Aron O'Cass - University of Newcastle
Anthony Pecotich - University of Split
Craig C Julian - University of Adelaide
Conference: 9th International Conference on Marketing and Development (Thessaloniki, Greece, 8-11 June)
Identifiers: 1363; 991012821026302368
Academic Unit: School of Business and Tourism; Faculty of Business, Law and Arts
Resource Type: Conference presentation