Profiling Thai students' use of the Internet: implications for web page design

This paper reports on the Internet behaviour of university students in Thailand and in particular on the results of research into the impact of the Internet on media usage and factors considered important in Web page design for this group. The findings reveal that the use of the Internet is prevalent among University students in Thailand and that it is used for leisure and entertainment as well as study, E-mail to friends and contact with the university. The Internet does not appear to influence the amount of television viewing or print media usage and the key factors identified for Web page design include information content, graphic/ perceptual effects, entertainment and rewards/benefits obtained from the page. Implications for Web page design and limitations are discussed.