- Title
- Is Pat Rafter as good at endorsing a product as he is at tennis? a critical appraisal of celebrity endorsement models and research proposition
- Creators
- Simon J Pervan - Southern Cross UniversityRailton Hill - Swinburne University of TechnologyMike Potter - Auckland University of Technology
- Conference
- Marketing in a Global Economy: The International Marketing Educators Conference (Buenos Aires, Agrentina, 28 June - 1 July)
- Identifiers
- 1205; 991012821861202368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference presentation
Conference presentation
Is Pat Rafter as good at endorsing a product as he is at tennis? a critical appraisal of celebrity endorsement models and research proposition
Marketing in a Global Economy: The International Marketing Educators Conference (Buenos Aires, Agrentina, 28 June - 1 July)
2000
Metrics
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