Is Mark Waugh as good at endorsing a product as he is at cricket? a positive appraisal of celebrity endorsement models

Conference presentation

Simon J Pervan, Railton Hill and Mike Potter

Australia and New Zealand Marketing Educators' Conference (ANZMEC) (Melbourne, Vic., 1-3 December)

1997

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Advertising and Promotion Management

Business

Education

Marketing

Title: Is Mark Waugh as good at endorsing a product as he is at cricket? a positive appraisal of celebrity endorsement models
Creators: Simon J Pervan - Southern Cross University
Railton Hill - Swinburne University of Technology
Mike Potter - Auckland University of Technology
Conference: Australia and New Zealand Marketing Educators' Conference (ANZMEC) (Melbourne, Vic., 1-3 December)
Identifiers: 1212; 991012821675202368
Academic Unit: Faculty of Business, Law and Arts; School of Business and Tourism
Resource Type: Conference presentation