Factors influencing mHealth acceptance among elderly people in Bangladesh

mHealth (mobile health) services are becoming increasingly important form of information and communication technology (ICT) enabled delivery for healthcare. Given widespread mobile adoption and potential benefits mHealth can bring, it is important to understand what motivates users’ acceptance and adoption of its applications. However, little research has been done to draw any systematic study of potential users’ adoption and usage of mHealth technology. The aim of this study is to determine factors influencing the adoption and use of mHealth technology and services by elderly in Bangladesh. In this study, a theoretical model based on the Unified Theory of Acceptance and Use of Technology (UTAUT) will be developed and tested to determine the elderly behavioural intention to adopt mHealth application. The study is expected to identify and validate relationship between attitudinal constructs presented in the UTAUT and acceptance of mHealth services in Bangladesh. The study will also investigate the moderating role of gender, experience with mobile phone use and their influence on the adoption of mHealth technology and services.