- Title
- Direct response as a means of market research: a study of Australian direct marketers
- Creators
- Peter Vitartas
- Conference
- Marketing research--the payoff : conference papers (Manly, NSW, 24-27 September)
- Identifiers
- 1290; 991012821526302368
- Academic Unit
- Faculty of Business, Law and Arts; School of Business and Tourism
- Resource Type
- Conference presentation
Conference presentation
Direct response as a means of market research: a study of Australian direct marketers
Marketing research--the payoff : conference papers (Manly, NSW, 24-27 September)
1989
Metrics
20 Record Views