Antecedents of creative excellence in advertising services: a trans Tasman replication

Conference presentation

Railton Hill, Simon J Pervan and Kevin Pryor

Australia and New Zealand Marketing Educators' Conference (ANZMEC) (Otago, New Zealand, 29 November - 2 December)

1998

Metrics

32 Record Views

Advertising and Promotion Management

Business

Education

Marketing

Teacher Education and Professional Development

Title: Antecedents of creative excellence in advertising services: a trans Tasman replication
Creators: Railton Hill - Swinburne University of Technology
Simon J Pervan - Southern Cross University
Kevin Pryor - Auckland University of Technology
Conference: Australia and New Zealand Marketing Educators' Conference (ANZMEC) (Otago, New Zealand, 29 November - 2 December)
Identifiers: 1207; 991012820507202368
Academic Unit: Faculty of Business, Law and Arts; School of Business and Tourism
Resource Type: Conference presentation