- Title
- An intersectional approach to ethical issues in social marketing segmentation'
- Creators
- K KubackiNatalia SzablewskaS ForbesC Palmedo
- Conference
- Academy of Marketing Conference (University of Stirling, UK, 2-5 July)
- Identifiers
- 1515; 991012821007602368
- Academic Unit
- School of Law and Justice; Faculty of Business, Law and Arts
- Resource Type
- Conference presentation
Conference presentation
An intersectional approach to ethical issues in social marketing segmentation'
Academy of Marketing Conference (University of Stirling, UK, 2-5 July)
2018
Metrics
25 Record Views