An index of customer citizenship behavior: an exploratory study

Conference presentation

Liliana L Bove, Nicola L Robertson and Simon J Pervan

American Marketing Association (AMA) ServSIG Services Research Conference (Reims, France, 12-14 June)

2003

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Title: An index of customer citizenship behavior: an exploratory study
Creators: Liliana L Bove - University of Melbourne
Nicola L Robertson - La Trobe University
Simon J Pervan - Southern Cross University
Conference: American Marketing Association (AMA) ServSIG Services Research Conference (Reims, France, 12-14 June)
Identifiers: 1215; 991012820899102368
Academic Unit: School of Business and Tourism; Faculty of Business, Law and Arts
Resource Type: Conference presentation