- Title
- A conceptual model of relationship orientation
- Creators
- Stephen J Kelly - Southern Cross University, School of Business
- Conference
- Visionary marketing for the 21st century: facing the challenge: Australian and New Zealand Marketing Academy Conference (ANZMAC) (Gold Coast, Qld., 38 November - 1 December)
- Identifiers
- 1046; 991012820681102368
- Academic Unit
- Faculty of Business, Law and Arts; School of Business and Tourism
- Resource Type
- Conference presentation
Conference presentation
A conceptual model of relationship orientation
Visionary marketing for the 21st century: facing the challenge: Australian and New Zealand Marketing Academy Conference (ANZMAC) (Gold Coast, Qld., 38 November - 1 December)
2000
Metrics
18 Record Views