- Title
- What happened to Tony the Tiger? The rise and fall of Kellogg’s Cereal City USA
- Creators
- Deborah Che - Southern Cross University
- Contributors
- PM Chien (Editor)
- Publication Details
- pp.787-790
- Conference
- Tourism and hospitality in the contemporary world: trends, changes and complexity: Proceedings of the 24th CAUTHE conference (Brisbane, Qld, 10-13 August)
- Publisher
- The University of Queensland; Brisbane, Qld
- Number of pages
- 787-790
- Identifiers
- 1734; 991012821655902368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts; The Hotel School
- Resource Type
- Conference paper
Conference paper
What happened to Tony the Tiger? The rise and fall of Kellogg’s Cereal City USA
pp.787-790
The University of Queensland
Tourism and hospitality in the contemporary world: trends, changes and complexity: Proceedings of the 24th CAUTHE conference (Brisbane, Qld, 10-13 August)
2014
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