Understanding Chinese consumers' housing purchase decisions: results from Wuhan

Conference paper

R Zeng, Tania von der Heidt and A Yeong

pp.374-383

ANZMAC

Australian and New Zealand Marketing Academy Conference (ANZMAC) : Agents of Change (Brisbane, Australia, 01/12/2014 - 03/12/2014)

2014

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Title: Understanding Chinese consumers' housing purchase decisions: results from Wuhan
Creators: R Zeng
Tania von der Heidt - Southern Cross University
A Yeong
Publication Details: pp.374-383
Conference: Australian and New Zealand Marketing Academy Conference (ANZMAC) : Agents of Change (Brisbane, Australia, 01/12/2014 - 03/12/2014)
Publisher: ANZMAC; Brisbane, Qld.
Identifiers: 1461; 991012820821802368
Academic Unit: School of Business and Tourism; Faculty of Business, Law and Arts
Resource Type: Conference paper