- Title
- The significance of learning and innovation for International Joint Venture (IJV) marketing performance in China
- Creators
- Craig C Julian - Southern Cross UniversityX Junqian
- Publication Details
- Vol.9(1), pp.1172-1181
- Conference
- Academy of Global Business Advancement – 9th World Congress: Advances in Global Business Research, 9
- Number of pages
- 1172-1181
- Identifiers
- 1050; 991012822258302368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference paper
Conference paper
The significance of learning and innovation for International Joint Venture (IJV) marketing performance in China
Vol.9(1), pp.1172-1181
Academy of Global Business Advancement – 9th World Congress: Advances in Global Business Research, 9
2012
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