- Title
- The relationship between export marketing competency and market orientation: the significance for export market ventures
- Creators
- Osman Mohamad - Universiti Sains MalaysiaCraig C Julian - Southern Cross UniversityZafar U Ahmed - Prince Fahad Bin Sultan National UniversitySefnedi - Universiti Sains Malaysia
- Publication Details
- pp.223-227
- Conference
- Marketing in transition: scarcity, globalism and sustainability: Proceedings of the 14th Biennial World Marketing Congress (Oslo, Norway, 22-25 July)
- Publisher
- Academy of Marketing Science; Ruston, Louisiana, USA
- Number of pages
- 223-227
- Identifiers
- 1345; 991012822151402368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference paper
Conference paper
The relationship between export marketing competency and market orientation: the significance for export market ventures
pp.223-227
Academy of Marketing Science
Marketing in transition: scarcity, globalism and sustainability: Proceedings of the 14th Biennial World Marketing Congress (Oslo, Norway, 22-25 July)
2009
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