- Title
- The marketing strategy-performance relationship of Australian export market ventures
- Creators
- Craig C Julian - University of AdelaideAron O'Cass - University of Newcastle
- Publication Details
- pp.658-662
- Conference
- Marketing across borders and boundaries: understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment: Proceedings of the World Marketing Congress (Perth, WA, 11-14 June)
- Publisher
- Academy of Marketing Science; Ruston, Louisiana, USA
- Number of pages
- 658-662
- Identifiers
- 1374; 991012820691402368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference paper
Conference paper
The marketing strategy-performance relationship of Australian export market ventures
pp.658-662
Academy of Marketing Science
Marketing across borders and boundaries: understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment: Proceedings of the World Marketing Congress (Perth, WA, 11-14 June)
2003
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