- Title
- The marketing performance of international subsidiaries post merger/acquisition
- Creators
- Lisa J Hewerdine - University of AdelaideCraig C Julian - University of AdelaideCatherine L Welch - University of New South Wales
- Conference
- Regional cooperation, strategic alliances, and world business: Proceedings of the Academy of International Business South East Asia Regional (AIBSEAR) Conference (Macau, China, 5-7 August)
- Publisher
- Hong Kong Institute of Business Studies, Lingnan University; Hong Kong, China
- Identifiers
- 1367; 991012820567502368
- Academic Unit
- Faculty of Business, Law and Arts; School of Business and Tourism
- Resource Type
- Conference paper
Conference paper
The marketing performance of international subsidiaries post merger/acquisition
Hong Kong Institute of Business Studies, Lingnan University
Regional cooperation, strategic alliances, and world business: Proceedings of the Academy of International Business South East Asia Regional (AIBSEAR) Conference (Macau, China, 5-7 August)
2004
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