- Title
- The investigation of marketing performance in international joint ventures (IJVs) in Thailand: an exploratory study
- Creators
- Craig C Julian - Griffith University
- Contributors
- OHM Yau (Editor)
- Publication Details
- pp.226-248
- Conference
- Advances in International Business: Proceedings of the Academy of International Business South East Asia Region (AIBSEAR) Conference (Hong Kong, China, 23-26 July)
- Publisher
- City University of Hong Kong; Hong Kong, China
- Number of pages
- 226-248
- Identifiers
- 1389; 991012820804402368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference paper
Conference paper
The investigation of marketing performance in international joint ventures (IJVs) in Thailand: an exploratory study
pp.226-248
City University of Hong Kong
Advances in International Business: Proceedings of the Academy of International Business South East Asia Region (AIBSEAR) Conference (Hong Kong, China, 23-26 July)
2000
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