- Title
- The empirical links between industry structure, strategy, marketing capabilities, market learning and brand performance
- Creators
- Craig C Julian - University of the Sunshine CoastAron O'Cass - University of NewcastleJay Weerawardena - University of Queensland
- Publication Details
- Vol.2(1), pp.459-468
- Conference
- Business across borders in the 21st century: Proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development, 2 (Paris, France, 10-13 July)
- Publisher
- Academy of World Business, Marketing and Management Development; Paris, France
- Number of pages
- 459-468
- Identifiers
- 1357; 991012821344702368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference paper
Conference paper
The empirical links between industry structure, strategy, marketing capabilities, market learning and brand performance
Vol.2(1), pp.459-468
Academy of World Business, Marketing and Management Development
Business across borders in the 21st century: Proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development, 2 (Paris, France, 10-13 July)
2006
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