- Title
- The empirical link between the characteristics of a foreign market and international joint venture (IJV) marketing performance
- Creators
- Craig C Julian - Southern Cross University
- Publication Details
- Vol.3(1), pp.314-322
- Conference
- Managing and marketing organizations in an era of global complexity: Proceedings of the 3rd Biennial Conference of the Academy of World Business Marketing and Management Development, 3 (Rio De Janeiro, Brazil, 14-17 July)
- Publisher
- Academy of World Business, Marketing and Management Development; Perth, WA
- Number of pages
- 314-322
- Identifiers
- 1348; 991012821280902368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference paper
Conference paper
The empirical link between the characteristics of a foreign market and international joint venture (IJV) marketing performance
Vol.3(1), pp.314-322
Academy of World Business, Marketing and Management Development
Managing and marketing organizations in an era of global complexity: Proceedings of the 3rd Biennial Conference of the Academy of World Business Marketing and Management Development, 3 (Rio De Janeiro, Brazil, 14-17 July)
2008
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