- Title
- The empirical link between customer service, brand loyalty, store community, personalization, customization and customer retention levels
- Creators
- Craig C Julian - Southern Cross UniversityZafar U Ahmed - University Putra MalaysiaChe Aniza Binti Che WelJamil Bojei
- Publication Details
- pp.83-92
- Conference
- Proceedings of 8th Academy for Global Business Advancement (AGBA) World Congress (Dalian, China, 15-17 October)
- Publisher
- Academy for Global Business Advancement
- Number of pages
- 83-92
- Identifiers
- 1478; 991012821541502368
- Academic Unit
- Faculty of Business, Law and Arts; School of Business and Tourism
- Resource Type
- Conference paper
Conference paper
The empirical link between customer service, brand loyalty, store community, personalization, customization and customer retention levels
pp.83-92
Academy for Global Business Advancement
Proceedings of 8th Academy for Global Business Advancement (AGBA) World Congress (Dalian, China, 15-17 October)
2011
Metrics
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