- Title
- The concept of marketing orientation and its role in international joint venture (IJV) success
- Creators
- Craig C Julian - University of the Sunshine Coast
- Publication Details
- pp.154-157
- Conference
- Innovation and service excellence for competitive advantage in the global environment: Proceedings of the 11th Annual Conference of Asia Pacific Decision Sciences Institute (APDSI) (Hong Kong, China, 14-18 June)
- Publisher
- Asia Pacific Decision Sciences Institute; Hong Kong, China
- Number of pages
- 154-157
- Identifiers
- 1353; 991012821368702368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference paper
Conference paper
The concept of marketing orientation and its role in international joint venture (IJV) success
pp.154-157
Asia Pacific Decision Sciences Institute
Innovation and service excellence for competitive advantage in the global environment: Proceedings of the 11th Annual Conference of Asia Pacific Decision Sciences Institute (APDSI) (Hong Kong, China, 14-18 June)
2006
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