- Title
- Studying the determinants of international joint venture (IJV) marketing performance in Thailand
- Creators
- Craig C Julian - Griffith UniversityAron O'Cass - Griffith University
- Publication Details
- pp.47-60
- Conference
- Macromarketing in the Asia Pacific Century: Proceedings of the 27th Annual Macromarketing Conference (Sydney, NSW, 11-14 June)
- Publisher
- University of New South Wales Press; Sydney, NSW
- Number of pages
- 47-60
- Identifiers
- 1382; 991012820857602368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference paper
Conference paper
Studying the determinants of international joint venture (IJV) marketing performance in Thailand
pp.47-60
University of New South Wales Press
Macromarketing in the Asia Pacific Century: Proceedings of the 27th Annual Macromarketing Conference (Sydney, NSW, 11-14 June)
2002
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