- Title
- Product characteristics and IJV marketing performance
- Creators
- Craig C Julian - University of the Sunshine Coast
- Publication Details
- pp.40-43
- Conference
- Innovation and service Excellence for Competitive Advantage in the Global Environment: Proceedings of the 11th Annual Conference of Asia Pacific Decision Sciences Institute (APDSI) (Hong Kong, China, 14-18 June)
- Publisher
- Asia Pacific Decision Sciences Institute; Hong Kong, China
- Number of pages
- 40-43
- Identifiers
- 1352; 991012821823902368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference paper
Conference paper
Product characteristics and IJV marketing performance
pp.40-43
Asia Pacific Decision Sciences Institute
Innovation and service Excellence for Competitive Advantage in the Global Environment: Proceedings of the 11th Annual Conference of Asia Pacific Decision Sciences Institute (APDSI) (Hong Kong, China, 14-18 June)
2006
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