- Title
- Perceived customer value for a service
- Creators
- Peter VitartasR HayC Herington
- Conference
- Marketing in the third millennium : proceedings of ANZMAC99, Australian & New Zealand Marketing Academy Conference (Sydney, NSW, 28 November-1 December)
- Publisher
- ANZMAC
- Identifiers
- 1320; 991012821554002368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference paper
Conference paper
Perceived customer value for a service
ANZMAC
Marketing in the third millennium : proceedings of ANZMAC99, Australian & New Zealand Marketing Academy Conference (Sydney, NSW, 28 November-1 December)
1999
Metrics
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