- Title
- International joint venture marketing performance in a developing country context: an empirical investigation
- Creators
- Craig C Julian - Griffith University
- Contributors
- M Harker (Editor)
- Publication Details
- pp.31-61
- Conference
- Proceedings of the South East Queensland Marketing Educators Group Annual Conference (Maroochydore, Qld., 15-16 December 1999)
- Publisher
- University of the Sunshine Coast Press; Maroochydore, Qld
- Number of pages
- 31-61
- Identifiers
- 1390; 991012820458602368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference paper
Conference paper
International joint venture marketing performance in a developing country context: an empirical investigation
pp.31-61
University of the Sunshine Coast Press
Proceedings of the South East Queensland Marketing Educators Group Annual Conference (Maroochydore, Qld., 15-16 December 1999)
2000
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