- Title
- International joint venture (IJV) marketing performance in Thailand
- Creators
- Craig C Julian - Griffith UniversityAron O'Cass - Griffith University
- Conference
- Bridging Marketing Theory and Practice: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference (Auckland, New Zealand, 1-5 December)
- Publisher
- Massey University Press; Auckland, New Zealand
- Identifiers
- 1387; 991012820715002368
- Academic Unit
- Faculty of Business, Law and Arts; School of Business and Tourism
- Resource Type
- Conference paper
Conference paper
International joint venture (IJV) marketing performance in Thailand
Massey University Press
Bridging Marketing Theory and Practice: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference (Auckland, New Zealand, 1-5 December)
2001
Metrics
23 Record Views