Conference paper
Impacts of Airbnb from a Macro Marketing Perspective
ANZMAC 2018 (Adelaide, SA, 03/12/2018–05/12/2018)
12/2018
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Abstract
Propelled by developments in technology, the sharing economy (an economic model based on access over ownership) is growing in terms of application and acceptance. Accommodation sharing is one of the fastest-growing categories within the sharing economy. The home sharing organisation Airbnb is widely regarded as a phenomenal sharing success for hosts and tourists alike. However, the critics point to the broader (economic, community and environmental) impacts of Airbnb impacts, and for these aspects scholarly research is sparse. This paper reports on a systematic review of the literature, which adopted a macro marketing perspective consistent with sustainable tourism to explore the positive and negative impacts of Airbnb on local economies, social fabric and ecological environment. Twenty five peer-reviewed scholarly articles pertinent to the issue were identified. Key findings are reported and implications for policy and practice are advanced.
Details
- Title
- Impacts of Airbnb from a Macro Marketing Perspective
- Creators
- Tania von der HeidtRodney William CaldicottPascal Scherrer - Southern Cross University, Management
- Conference
- ANZMAC 2018 (Adelaide, SA, 03/12/2018–05/12/2018)
- Identifiers
- 991013285148502368
- Academic Unit
- Management; Faculty of Business, Law and Arts
- Resource Type
- Conference paper