- Title
- Fostering business students' creative problem solving through marketing planning
- Creators
- Tania von der Heidt - Southern Cross University
- Conference
- XXIII International Society for Professional Innovation Management (ISPIM) Conference: Action for Innovation: Innovating from Experience (Barcelona, Spain, 17/06/2012 - 20/06/2012)
- Publisher
- ISPIM
- Identifiers
- 1384; 991012821028702368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference paper
Conference paper
Fostering business students' creative problem solving through marketing planning
ISPIM
XXIII International Society for Professional Innovation Management (ISPIM) Conference: Action for Innovation: Innovating from Experience (Barcelona, Spain, 17/06/2012 - 20/06/2012)
06/2012
Metrics
21 Record Views