- Title
- Exploring the relationship between customer loyalty to the service worker and customer citizenship behavior to the service organization
- Creators
- Nicola L Robertson - La Trobe UniversityLiliana L Bove - University of MelbourneSimon J Pervan - Southern Cross University
- Conference
- Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment: Proceedings of the Academy of Marketing Science, World Marketing Congress (Perth, WA, 11-14 June)
- Publisher
- Curtin Uiversity of Technology; Perth, WA
- Identifiers
- 1202; 991012820450702368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference paper
Conference paper
Exploring the relationship between customer loyalty to the service worker and customer citizenship behavior to the service organization
Curtin Uiversity of Technology
Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment: Proceedings of the Academy of Marketing Science, World Marketing Congress (Perth, WA, 11-14 June)
2003
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