- Title
- Evaluating the role of marketing management competency in the performance of export market ventures
- Creators
- Osman Mohamad - Universiti Sains MalaysiaCraig C Julian - Southern Cross UniversityZafar U Ahmed - Prince Fahad Bin Sultan National UniversitySefnedi - Universiti Sains Malaysia
- Publication Details
- Vol.3(1), pp.240-250
- Conference
- Managing and marketing organizations in an era of global complexity: Proceedings of the 3rd Biennial Conference of the Academy of World Business Marketing and Management Development, 3 (Rio De Janeiro, Brazil, 14-17 July)
- Publisher
- Academy of World Business, Marketing and Management Development; Perth, WA
- Number of pages
- 240-250
- Identifiers
- 1349; 991012822083102368
- Academic Unit
- Faculty of Business, Law and Arts; School of Business and Tourism
- Resource Type
- Conference paper
Conference paper
Evaluating the role of marketing management competency in the performance of export market ventures
Vol.3(1), pp.240-250
Academy of World Business, Marketing and Management Development
Managing and marketing organizations in an era of global complexity: Proceedings of the 3rd Biennial Conference of the Academy of World Business Marketing and Management Development, 3 (Rio De Janeiro, Brazil, 14-17 July)
2008
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