- Title
- Evaluating lapsed clients in the health and weight loss industry: the challenge of a mature market and the need for a relational approach
- Creators
- Stephen J Kelly - Southern Cross University, School of BusinessJennifer L Harrison - Southern Cross University
- Contributors
- JE Lewin (Editor)
- Conference
- Marketing across borders and boundaries: proceedings of the World Marketing Congress (Perth, WA, 11-14 June)
- Publisher
- World Marketing Congress; Halifax, UK
- Identifiers
- 1038; 991012821761502368
- Academic Unit
- Management; School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference paper
Conference paper
Evaluating lapsed clients in the health and weight loss industry: the challenge of a mature market and the need for a relational approach
World Marketing Congress
Marketing across borders and boundaries: proceedings of the World Marketing Congress (Perth, WA, 11-14 June)
2003
Metrics
20 Record Views