- Title
- Entrepreneurial use of relationship marketing: creating growth, sustainability and performance in Australian small family owned businesses
- Creators
- Leone Cameron - University of the Sunshine CoastPeter Miller - Southern Cross UniversityW Spinks
- Conference
- Proceedings of AUMEC 2009 Marketing and Entrepreneurship (Antalya, Turkey, 6-9 April)
- Publisher
- Ankara University; Ankara, Turkey
- Identifiers
- 1187; 991012820457302368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference paper
Conference paper
Entrepreneurial use of relationship marketing: creating growth, sustainability and performance in Australian small family owned businesses
Ankara University
Proceedings of AUMEC 2009 Marketing and Entrepreneurship (Antalya, Turkey, 6-9 April)
2009
Metrics
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