- Title
- Drivers and outcomes of export marketing performance in a developing country context
- Creators
- Craig C Julian - Griffith UniversityAron O'Cass - Griffith University
- Publication Details
- pp.33-46
- Conference
- Macromarketing in the Asia Pacific Century: Proceedings of the 27th Annual Macromarketing Conference (Sydney, NSW, 11-14 June)
- Publisher
- University of New South Wales Press; Sydney, NSW
- Number of pages
- 33-46
- Identifiers
- 1381; 991012821382202368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference paper
Conference paper
Drivers and outcomes of export marketing performance in a developing country context
pp.33-46
University of New South Wales Press
Macromarketing in the Asia Pacific Century: Proceedings of the 27th Annual Macromarketing Conference (Sydney, NSW, 11-14 June)
2002
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