A resource-based approach to the antecedents of export marketing performance from a developing country perspective

Conference paper

Craig C Julian, O Mohamad, Z U Ahmed and P Tooksoon

Vol.9(1), pp.971-981

Academy of Global Business Advancement – 9th World Congress: Advances in Global Business Research, 9 (Dubai, UAE 19-21 March)

2012

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Title: A resource-based approach to the antecedents of export marketing performance from a developing country perspective
Creators: Craig C Julian - Southern Cross University
O Mohamad
Z U Ahmed
P Tooksoon
Publication Details: Vol.9(1), pp.971-981
Conference: Academy of Global Business Advancement – 9th World Congress: Advances in Global Business Research, 9 (Dubai, UAE 19-21 March)
Number of pages: 971-981
Identifiers: 1051; 991012821960602368
Academic Unit: Faculty of Business, Law and Arts; School of Business and Tourism
Resource Type: Conference paper