This paper reports and summarizes the important findings of a study into the success factors of e-tailing in China. The clear implications for managerial practices are discussed in this paper. The future research directions are also pointed out.
Conference paper
A manager’s guide to e-tailing success in China’s retail industry
pp.179-184
Asia Pacific Management Review
Proceedings of the 13th Asia Pacific Management Conference (Melbourne, Vic., 18-20 November)
2007
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Abstract
Details
- Title
- A manager’s guide to e-tailing success in China’s retail industry
- Creators
- Weibing Xuan - Southern Cross UniversityJun Xu - Southern Cross UniversityMohammed Quaddus - Curtin University of Technology
- Publication Details
- pp.179-184
- Conference
- Proceedings of the 13th Asia Pacific Management Conference (Melbourne, Vic., 18-20 November)
- Publisher
- Asia Pacific Management Review; Tainan, Taiwan
- Number of pages
- 179-184
- Identifiers
- 1854; 991012820768202368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference paper