Book chapter
Value co-creation through technology-mediated experiences: A research agenda
Tourism and the Experience Economy in the Digital Era: Behaviours and Platforms, pp.85-100
Routledge, 1st
02/10/2023
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Abstract
Value co-creation can enhance the competitiveness of tourism businesses and destinations. However, traditional notions of value co-creation, emphasising the co-creation of value between tourists and providers, have been challenged by technologies which empower tourists to interact with multiple actors across physical, virtual, and blended spaces, thus significantly influencing the creation of value. This chapter reimagines value co-creation (and co-destruction) through technology-mediated tourist experiences by identifying key actors, resources integrated and dimensions of value and making new connections between disparate bodies of literature in the fields of tourist behaviour, service management, and marketing. In light of the ubiquitous role of technology, this chapter refines the notion of value co-creation in tourism and reconsiders the nature of technology as an operand resource in tourist ecosystems. Additionally, this chapter touches upon a theoretical and practical gap in the value co-creation literature by considering temporal issues in addition to the research questions explored and discussed.
Details
- Title
- Value co-creation through technology-mediated experiences: A research agenda
- Creators
- Shasha LiuPierre BeckendorffJudith Mair
- Contributors
- Xiang Ying Mei (Editor)
- Publication Details
- Tourism and the Experience Economy in the Digital Era: Behaviours and Platforms, pp.85-100
- Publisher
- Routledge; London
- Edition
- 1st
- Number of pages
- 16
- Identifiers
- 991013309816202368
- Academic Unit
- Office of the PVC (Academic Innovation)
- Language
- English
- Resource Type
- Book chapter